Building Trust Through Video: Why Small Businesses Need Customer Testimonials
Every small business owner should use video testimonials because they’re a powerful way to build trust. In a skeptical market, seeing real people share their positive experiences makes a big impact. Video testimonials add a personal touch that written reviews can’t match—viewers can hear sincerity and see satisfaction. This emotional connection reassures potential buyers, especially for high-ticket services, making it easier for them to choose your business with confidence.
The Importance of Video Interviews with Founders and CEOs
A founder interview is a video conversation where the founder or CEO of a company shares insights about the business, its mission, and the journey behind its creation. These interviews are powerful tools for building brand credibility, offering a personal glimpse into the leadership, and connecting with the audience on a deeper level. In this article, we explore why founder interviews matter, how they can benefit your company, and provide practical tips to create a compelling and professional video interview.